Social media has provided brands and businesses with a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use social media to find and convert valuable leads.

In this post, you’re going to get an extensive list of 11 tips and tactics that you can use to execute social selling like an expert.

1. Look Your Best

Your image is just as important in the digital world as it is in the real world. Online, your profile image is the first thing prospective clients will see. Make a good impression with a professional image that isn’t too stuffy, but still makes you look trustworthy and friendly.

The copy of your bio on any social network has to accomplish everything a greeting, handshake and an elevator pitch would do in person. Write every word with your prospect in mind and write in the first person, not the third. And be sure to be very clear about sharing your contact info. Share multiple avenues if there is room.

On a site like LinkedIn, where you have the more real estate to expand upon in your summary section, tell a story about who you are, why you do what you do and how you can help. Remember, LinkedIn is different from a resume. Use your headline not just for your title but for a short phrase explaining how you help your clients.

In this case, you can see the profile of Paul H. Simon, who has described himself as a Professional Editor and OLLI Manager. Important details like his location and education history are clearly highlighted. As you expand his bio, there’s a detailed description of what he does and how he helps his clients.

Make sure you also highlight your abilities and expertise by getting your colleagues, clients and employees to endorse you for all the skills you have. These skills will be featured prominently in your LinkedIn profile.